Windows 7 WHOPPER!

Burger King's limited-time offer in Japan. The new seven-patty burger weighs 1.4 pounds and packs 2,120 calories.

Microsoft, based in Redmond, Wash., approached Burger King's Japan unit to explore a tie-in that would coincide with the Windows 7 release. The idea was to reach out to a non-techie audience that might not be aware that Microsoft had revamped its operating software, Microsoft spokesman Masaki Iida says. For Burger King, which reopened in Japan in mid-2007 after a temporary pullout, this was a chance to piggyback on Microsoft's brand. The fast-food chain says the special Whopper is the biggest burger it has ever marketed. Neither company would reveal the cost of the campaign.

SELLING LIKE HOT CAKES?

Nonetheless, sales have been strong. Burger King sells the first 30 burgers at every store in Japan for 777 yen ($8.45); after that, the price jumps to 1,450 yen ($15.75). In just the first two days of the promotion, the company's stores sold 1,700 burgers. Two days later, the count reached 6,000. (The majority of customers were paying the higher price.) For several days at a Tokyo shop, the Windows 7 Whopper accounted for one in every three orders.

read more

.