Interesting fact about spammers...

Spammers are turning a profit despite only getting one response for every 12.5m e-mails they send, finds a study.

By hijacking a working spam network, US researchers have uncovered some of the economics of being a junk mailer.

The numbers are interesting:

“After 26 days, and almost 350 million e-mail messages, only 28 sales resulted,” wrote the researchers.

The response rate for this campaign was less than 0.00001%. This is far below the average of 2.15% reported by legitimate direct mail organisations.

“Taken together, these conversions would have resulted in revenues of $2,731.88—a bit over $100 a day for the measurement period,” said the researchers.

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